Social Selling
Definition
Social Selling: Social selling uses social media platforms, primarily LinkedIn, to research prospects, build relationships, and engage buyers through valuable content and direct outreach. Unlike cold calling, social selling warms up prospects through content engagement and mutual connections before direct sales conversations. It's become essential for B2B sales in the modern era.
Example Usage
“Our SDRs use social selling, spending 30 minutes daily engaging with prospect content before outreach, doubling response rates.”
Common Misconceptions
Related Terms
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Demand Generation
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Inbound Marketing
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