VP Marketing
Definition
VP Marketing: The VP Marketing leads marketing strategy and execution, typically owning demand generation, product marketing, brand, and communications. They translate business goals into marketing programs that drive awareness, leads, and pipeline. VP Marketing often reports to CMO or directly to CEO in smaller companies.
Example Usage
“Our VP Marketing built demand gen from scratch. Inbound leads went from 10 to 200 monthly, reducing CAC by 60%.”
Common Misconceptions
Related Terms
CMO
The Chief Marketing Officer (CMO) leads a company's marketing strategy and execution, including brand, demand generation, product marketing, and commu...
Demand Generation
Demand generation encompasses all marketing activities focused on creating awareness and interest in your product or service. Unlike lead generation w...
Content Marketing
Content marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract and retain a target audience. Unl...
Marketing Qualified Lead
A marketing qualified lead is a prospect who has demonstrated interest through marketing engagement and meets predefined criteria indicating they're r...
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