CMO
Definition
CMO: The Chief Marketing Officer (CMO) leads a company's marketing strategy and execution, including brand, demand generation, product marketing, and communications. CMOs translate company vision into market positioning and drive customer acquisition. In startups, the CMO role often evolves from VP Marketing as the company scales.
Example Usage
“Our CMO transformed us from a sales-led to marketing-led company. She built demand gen that generates 60% of our qualified pipeline.”
Common Misconceptions
Related Terms
VP Marketing
The VP Marketing leads marketing strategy and execution, typically owning demand generation, product marketing, brand, and communications. They transl...
Demand Generation
Demand generation encompasses all marketing activities focused on creating awareness and interest in your product or service. Unlike lead generation w...
Brand Positioning
Brand positioning defines how a company wants to be perceived in the minds of its target audience relative to competitors. It encompasses the unique v...
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