Win Rate
Definition
Win Rate: Win rate is the percentage of sales opportunities that convert to closed deals. Calculated by dividing closed-won deals by total opportunities (won + lost), win rate indicates sales effectiveness and qualification quality. Benchmark win rates vary by segment—SMB might be 30%, enterprise 15%—so compare against your own history and peers.
Example Usage
“Our win rate improved from 22% to 28% after implementing better discovery and qualification processes.”
Common Misconceptions
Related Terms
Sales Velocity
Sales velocity measures how quickly deals move through the pipeline and generate revenue. Calculated as (number of opportunities × average deal value...
Sales Funnel
A sales funnel represents the journey customers take from first awareness through to purchase. The funnel narrows at each stage as prospects drop off,...
Sales Pipeline
A sales pipeline is a visual representation of all active sales opportunities organized by stage in the buying process. Pipelines track deals from ini...
Conversion Rate
Conversion rate is the percentage of users who complete a desired action, such as signing up, starting a trial, or making a purchase. It's calculated...
Explore More Resources
Browse Tools
Discover 100+ vetted tools for every stage of your startup journey
Explore all toolsBuild Your Stack
Take our personalized quiz to get tool recommendations for your startup
Start the checklistRecommended Reading
Curated books to help you learn, grow, and succeed as a founder
View book recommendationsListen & Learn
Top podcasts covering startups, product, growth, and entrepreneurship
Discover podcastsHelp us improve this definition
See something that could be clearer or more accurate? Let us know.