Account Management
Definition
Account Management: Account management is the ongoing management of customer relationships after initial sale, focused on retention, satisfaction, and growth. Account managers serve as the primary relationship owner, coordinate internal resources, identify expansion opportunities, and ensure customers achieve their desired outcomes. Strong account management is essential for net revenue retention.
Example Usage
“Our account managers meet quarterly with each enterprise customer to review outcomes and identify expansion opportunities.”
Common Misconceptions
Related Terms
Customer Success
Customer Success is a business function focused on ensuring customers achieve their desired outcomes while using a product. CS teams proactively help...
Upselling
Upselling is selling a higher-tier or more feature-rich version of a product to existing customers. Unlike cross-selling which offers different produc...
Cross-Selling
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Land and Expand
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