At a Glance
Ideal for
Growing businesses who need sophisticated automation
Consider that
No free tier
Typical cost: $149/mo
Best For
Growing businesses who need sophisticated automation
Product Screenshots
5 screenshots
About ActiveCampaign
ActiveCampaign combines email marketing, marketing automation, and CRM. Powerful automation, advanced segmentation, and machine learning help you deliver personalized experiences.
Key Features
Marketing automation
Email marketing
CRM included
Site tracking
Lead scoring
Machine learning predictions
Things to Consider
No free tier
Steeper learning curve
Pricing increases with contacts
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Need Help Choosing?
Not sure if ActiveCampaign is right for you? Our decision guide covers key criteria, questions to ask yourself, and helps you pick the best option for your startup.
Read: How to Choose a CRM for Your StartupStartup Terms on This Page
Email Marketing
Email marketing uses email to communicate with prospects and customers, including newsletters, promo...
Marketing Automation
Marketing automation uses software to automate repetitive marketing tasks like email sends, social p...
Segmentation
Segmentation divides your market or customer base into distinct groups based on shared characteristi...
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