Klaviyo
Marketing automation for e-commerce.
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About Klaviyo
Klaviyo is the marketing platform built for e-commerce. Deep Shopify integration, powerful segmentation, and pre-built flows help you turn browsers into buyers.
Best For
E-commerce brands who want the best-in-class marketing platform
Key Features
Email and SMS marketing
Deep e-commerce integrations
Pre-built automation flows
Advanced segmentation
Product recommendations
Revenue attribution
Things to Consider
Best for e-commerce only
Gets expensive at scale
Complex for simple use cases
Alternatives to Klaviyo
Startup Terms on This Page
Segmentation
Segmentation divides your market or customer base into distinct groups based on shared characteristi...
Marketing Automation
Marketing automation uses software to automate repetitive marketing tasks like email sends, social p...
Revenue
Revenue is the total income generated from selling products or services before any expenses are dedu...
Scale
Scaling is the process of growing a company rapidly while maintaining or improving unit economics an...
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Our Rating
4.0
Strong marketing solution. E-commerce brands who want the best-in-class marketing platform.
Reviewed Dec 2025 by our editorial team
PricingFreemium
Est. Monthly Cost$0-350/mo
CategoryMarketing & Email, E-Commerce
Founded2012
Last UpdatedDec 2025
Free Tier
Includes: Up to 250 contacts, 500 emails/month
Note: Limited SMS, basic features