At a Glance
Ideal for
Product teams who want to analyze user behavior without upfront tracking
Consider that
Can capture too much data
Typical cost: Free
Best For
Product teams who want to analyze user behavior without upfront tracking
Product Screenshots
5 screenshots
About Heap
Heap automatically captures every user interaction without manual tracking. Retroactively analyze data you didn't know you needed, and understand the complete customer journey.
Key Features
Automatic event capture
Retroactive analytics
Session replay
User journey mapping
Funnel analysis
Data integration
Things to Consider
Can capture too much data
Enterprise pricing is high
Learning curve for queries
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Need Help Choosing?
Not sure if Heap is right for you? Our decision guide covers key criteria, questions to ask yourself, and helps you pick the best option for your startup.
Read: How to Choose an Analytics Platform for Your StartupStartup Terms on This Page
Session Recording
Session recording captures user interactions with a product—clicks, scrolls, and navigation—for play...
Customer Journey Mapping
Customer journey mapping visualizes the complete experience a customer has with your company, from i...
Funnel Analysis
Funnel analysis tracks user progression through sequential steps toward a goal—signup, activation, p...
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Our Rating
4.0
Strong analytics solution. Product teams who want to analyze user behavior without upfront tracking.
Reviewed Dec 2025 by our editorial team
PricingFreemium
Est. Monthly CostFree
CategoryAnalytics, Go To Market
Founded2013
Last UpdatedDec 2025
Free Tier
Includes: Up to 10,000 sessions/month
Note: Limited data history