At a Glance
Ideal for
Small teams wanting a simple, affordable CRM without the complexity of enterprise tools
Consider that
Limited advanced automation compared to HubSpot or Pipedrive
Typical cost: $18/mo
Best For
Small teams wanting a simple, affordable CRM without the complexity of enterprise tools
About Capsule
Capsule is a clean, intuitive CRM built for small teams who want to manage contacts, track deals, and stay on top of follow-ups without the bloat of enterprise software. With a visual Kanban salessales pipeline, task automation, and tight integrations with Gmail, Outlook, Xero, and Mailchimp, it fits naturally into your existing workflow. Capsule gives you a 360-degree view of every contact, including conversation history, attached files, and upcoming tasks, so nothing slips through the cracks. The AI-powered email composer helps you draft professional messages faster, while the mobile app keeps your pipeline accessible on the go. Founded in 2009 and rated 4.7 out of 5 on G2, Capsule is trusted by thousands of small businesses worldwide. It strikes the right balance between simplicity and capability for founders who need a CRM that stays out of their way. Whether you are a solo founder tracking your first 50 prospects or a growing team managing hundreds of deals, Capsule scales with you without adding unnecessary complexity.
Key Features
Contact management with 360° view
Visual Kanban sales pipeline
Task management with workflow automation
Gmail, Outlook, and Microsoft 365 integration
Mobile app for iOS and Android with offline access
AI-powered email composer
Things to Consider
Limited advanced automation compared to HubSpot or Pipedrive
Basic reporting without deep analytics
Fewer native features than all-in-one CRMs
Solves These Problems
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Startup Terms on This Page
Kanban
Kanban is a visual project management method that uses boards with columns representing workflow sta...
Revenue
Revenue is the total income generated from selling products or services before any expenses are dedu...
Sales Pipeline
A sales pipeline is a visual representation of all active sales opportunities organized by stage in...
Marketing Automation
Marketing automation uses software to automate repetitive marketing tasks like email sends, social p...
Founder
A founder is someone who starts a company, taking on the risk and responsibility of building a new b...
Workflow Automation
Workflow automation uses software to perform repetitive tasks and processes without manual intervent...
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Our Rating
4.0
Highly rated CRM (4.7/5 on G2) that prioritizes simplicity and ease of use over feature depth. Ideal for founders who need a CRM that just works.
Reviewed Mar 2026 by our editorial team
PricingFreemium
Est. Monthly Cost$0-54/mo
CategoryCRM & Sales
Founded2009
Last UpdatedMar 2026
Free Tier
Includes: 2 users, 250 contacts, 1 sales pipeline
Note: No integrations, limited custom fields