Question 1

What does Loops.so offer on their free plan?

Accepted Answer

Loops offers a generous free tier for up to 1,000 contacts with 4,000 emails per month. As of December 2024, the free plan includes all features available on paid plans, with the only difference being a 'Powered by Loops' footer in emails. Transactional email recipients do not count toward your contact limit unless they also receive marketing emails. This makes Loops particularly attractive for early-stage startups who want to test the platform without upfront costs while still accessing the full feature set.

Question 2

How does Loops.so pricing work for SaaS companies?

Accepted Answer

Loops uses simple contact-based pricing with no feature gating. As of December 2024, paid plans start at $49 per month for up to 5,000 contacts with unlimited email sends. Every pricing tier includes the same features: marketing emails, transactional emails, loops (automated sequences), and full API access. Transactional emails are no longer charged separately. For teams with over 100,000 contacts, enterprise pricing is available. This straightforward pricing model means you only pay more as your audience grows, not for accessing advanced features.

Question 3

How does Loops compare to Mailchimp and ConvertKit for SaaS?

Accepted Answer

Loops is purpose-built for SaaS companies, unlike Mailchimp (general business) or ConvertKit (creators). As of December 2024, Loops offers a minimalist, fast interface with built-in transactional email support, while Mailchimp requires separate transactional setups and ConvertKit lacks transactional features entirely. Loops excels at event-triggered campaigns based on user actions like signups or upgrades. However, Mailchimp offers 350+ integrations and advanced AI automation, while ConvertKit provides more visual workflow builders. Loops is ideal for developer-focused teams who value simplicity and API-first design over complex marketing automation.

Question 4

Can Loops handle both transactional and marketing emails?

Accepted Answer

Yes, Loops consolidates both transactional and marketing emails in one platform. As of December 2024, you can send password resets, purchase confirmations, and alerts alongside onboarding sequences and promotional campaigns without needing separate services like SendGrid or Mailgun. Transactional emails are created in the visual editor with data variables for personalization, then triggered via API calls. This unified approach simplifies your email infrastructure and provides consistent branding across all customer communications while reducing the number of vendors to manage.

Question 5

What developer features does Loops offer for integration?

Accepted Answer

Loops provides a powerful API designed for developers building SaaS products. As of December 2024, features include a REST API for transactional emails with data variables, JavaScript and TypeScript SDKs, and incoming webhooks from Stripe, Clerk, and Supabase. The platform handles DMARC and DKIM deliverability configurations automatically. You can add CC/BCC to any email for team notifications, and integrate with Zapier, Make, or Segment for broader connectivity. The API supports testing via tools like Postman, making it straightforward to integrate email functionality into your product workflow.

Question 6

How do Loops and user segmentation work for automated emails?

Accepted Answer

Loops (automated sequences) are triggered emails based on user actions or conditions like signups, upgrades, or feature usage. As of December 2024, you can create onboarding flows, upgrade nudges, and re-activation campaigns that respond to real-time product events. Segments are saved filters based on contact properties or behaviors that automatically update as user data changes. You can segment by custom attributes, events, or even email engagement like opens and clicks. This SaaS-focused approach lets you target users based on their actual product journey rather than just demographic data.

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